Over the past four years, EBQ has helped MortgageFlex generate multiple long-term clients — despite the competitive landscape. John finds that they can now get in front of more prospects and keep MortgageFlex top-of-mind since their sales cycle could last well over a year.
“There hasn’t been a call where I felt like I’m wasting my time. It’s been a lot of quality phone calls and meetings. One big positive is that over 90% of the meetings that EBQ sets turn into product demos…A couple of years ago, I would have a 15-minute phone call with a prospect who might not understand our product. Today, we can jump right in after EBQ sets up the sales call,” said John.
Currently, MortgageFlex is still growing their sales pipeline, and in turn, their internal team. Out of the 3 new current customers, 2 are from EBQ’s efforts. Despite its small but mighty team, MortgageFlex’s presence has grown to directly compete with industry giants.
“EBQ has allowed MortgageFlex to have a bigger presence. We’re a small company, but we now have more people learning about us. Right now, it’s all about getting our name out there. I can’t dedicate half a day to chasing prospects because I have a lot of demos to run. EBQ has helped us expand our presence and our size to help us go against the behemoths within our space,” said John.
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