With the proliferation of POS systems, it’s easy to see the consumer direct model is a prime candidate for new technology. While it’s important to acquire new business, are we losing sight of the long-term relationship? What happens after the loan closes?
“It’s important to provide the borrower with digital tools to support them throughout the process,” John McCrea, SVP of Business Development at MortgageFlex Systems said. “In 2 years will they still talk about a great online application process? Or will they mention that their mortgage rarely crosses their mind as the process just happens.”
In addition to POS, MortgageFlex has also been making investments into servicing technology. We are looking to provide a better experience where the long-term consumer relationship is cemented. Moving servicing to the cloud and adding a fully functional portal are a couple of ways we are improving the consumer experience.